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Olew Intense Deep Conditioning Mask
Olew Intense Deep Conditioning Mask
- Regular price
- £17.95 GBP
- Regular price
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- Sale price
- £17.95 GBP
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Olew Curl Defining Gel
Olew Curl Defining Gel
- Regular price
- £16.99 GBP
- Regular price
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- Sale price
- £16.99 GBP
Wash day duo
- Regular price
- £30.99 GBP
- Regular price
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- Sale price
- £30.99 GBP
The Olew Story.
After years of trying to conform to beauty standards, I finally embraced my natural curls in 2012. Frustrated by products filled with harsh chemicals and ones that never seemed to last, I created Olew – a brand by a curly, for curlies.
Olew reflects my personal journey of self-love and celebrates both my Welsh roots and curly heritage. Every formula is thoughtfully crafted with the finest ingredients, ensuring your curls get the care they deserve. We've grown into a brand that stands for quality, authenticity, and empowerment—helping you wear your curls with pride and confidence.
- Elinor, Founder.