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The Olew Story.

After years of trying to conform to beauty standards, I finally embraced my natural curls in 2012. Frustrated by products filled with harsh chemicals and ones that never seemed to last, I created Olew – a brand by a curly, for curlies.

Olew reflects my personal journey of self-love and celebrates both my Welsh roots and curly heritage. Every formula is thoughtfully crafted with the finest ingredients, ensuring your curls get the care they deserve. We've grown into a brand that stands for quality, authenticity, and empowerment—helping you wear your curls with pride and confidence.


- Elinor, Founder.
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Wedi blynyddoedd o geisio cydymffurfio â safonau harddwch, penderfynais ymfalchïo yn fy nghwrls naturiol yn 2012. Roedd y cynnyrch oedd allan yno unai yn llawn cemegau neu jest ddim i weld yn para’n hir iawn - felly mi wnes fynd ati i greu Olew - cynnyrch arbennig ar gyfer “curlies” eraill fel fi.

Mae Olew yn adlewyrchu fy nhaith bersonol o hunangariad ac yn dathlu fy ngwreiddiau Cymreig a threftadaeth gyrliog. Mae llawer o feddwl wedi mynd mewn i bob fformiwla gyda’r cynhwysion gorau bosib, gan sicrhau bod eich cwrls yn cael y gofal maent yn eu haeddu. Rydym wedi tyfu i fod yn frand sydd o ansawdd, yn wreiddiol ac yn eich grymuso - gan eich helpu i wisgo’r cwrls gyda balchder a hyder.

- Elinor, Sefydlydd Olew.

Olew Styling Trinity

Hydrate, define and shine for flawless curls.

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Refresh mist

Revive curls, reduce frizz, refresh between washes.

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Olew Original

Natural oil for luxurious shine and frizz free curls.

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