Hi Louise,
Thank you for your review and purchase!
The misconception about foam equating to cleanliness is a common one. In reality, foam doesn't determine the shampoo's cleansing efficacy. Our formula is crafted with mild, plant-based cleansers that effectively remove dirt and impurities while being gentle on your hair and scalp. The reduced foam doesn't compromise its cleansing power; rather, it signifies a gentler, milder approach to hair care.
We understand that adjusting to a low-foam shampoo might require a different application technique. We recommend concentrating on massaging the product into the scalp and roots, adding more water and shampooing twice. The rest of your hair does not need to be shampooed - this is what the conditioner is there to do!
The absence of sulfates and other harsh chemicals in our formulation is intentional. While sulfates generate the lather that many associate with cleanliness, they can also strip away natural oils from the scalp, leading to dryness and potential damage to the hair. Our natural approach aims to gently cleanse without compromising your hair's natural moisture balance. While other shampoos may leave your hair feeling softer, this is due to the chemicals used. In reality these chemicals only cause damage to the hair and leave a layer around the hair, acting as a barrier to moisture entering the hair shaft. Which is not the best for curly hair as it typically needs more moisture.
Your feedback is incredibly valuable as we continuously strive to improve our products. If there's anything else we can assist you with or if you have further questions, please feel free to reach out. We're here to ensure your haircare experience with Olew is the very best!
Thank you once again for choosing Olew!
Diolch,
Team Olew x
